Shot at Heaven’s Gate in Wiltshire for the launch of the brand’s new Parma Violet Mist, with Chloe, Ebony and Bella.
With a young audience, the brief was all about keeping things natural: friendship, fun, confidence and plenty of energy, while making sure the product still felt part of the story. The idea was to keep everything bright, natural and full of personality.
Big skies, long grass, a picnic blanket and plenty of colour gave us a simple backdrop for a campaign aimed at helping young girls feel fresh, happy and confident.
A really lovely project to work on, and we think all three of our models did a perfect job of bringing the campaign to life.
